From the moment I met Tara I knew she was my kind of people.
We rendezvoused for a retreat weekend in Santa Margarita, California and as soon as she hopped out of her turquoise VW camper in tie dye yoga pants and aviators I knew the shoot was going to be killer.
I like to think of Tara as kind of a Canadian Urban Gypsy. She’s smart, savvy and is a natural producer. She brings people together and makes shit happen. On the other hand she knows that you can’t bring your A game unless your energetic and emotional houses are in order. She has spent time on virtually every continent and climbs mountains, sleeps in the woods and attends world summits. She’s also the founder of Cocktails for the Soul and One Minute of World Peace, a global event that, the last time I checked, had 50,000 members.When we spoke on the phone and I looked at all her content I knew I had a juggling act on my hands in terms of hitting all the different notes of Tara.
For her signature Cocktails for the Soul piece I brought in elements that would flow with the offering title and built the image around that. When I found out there was a pool at the center, I knew I had to shoot in it. I was going for this kind of 70’s Coppertone Ad meets Helmut Newton vibe. Tangerine mirrored shade worked great for this. It was about 105 degrees in the shade that day and my assistant and I were sweating buckets to get the shot, but it was so worth it.
I also knew I needed something for her serious side that was strong and connected. That showed she was approachable but also a force to be reckoned with. I had about 5 minutes to get this shot when the light was just right. White is fresh and illuminating so I knew it would be perfect for styling.
For the 2 other set ups I wanted to bring in some play as well as Tara’s connection to far flung places. This broad is as comfortable in a sari as she is in a suit. For props, The Balinese umbrella was a fun and whimsical touch and I tied some Tibetan prayer flags to a tree for a little extra jouge. The props for Cocktails for the Soul jam? Well, that goes without saying. Cheers!