Branding is one of the hottest buzz words around. I here it lectured on at seminars and events, written about in books, talked about on television and whispered about at business luncheons and cocktail parties. Everybody seems to think they know something and everything about branding.
The problem with that is most people are all talk and no action. Personal branding is not something that everyone can be great at. There are so many elements to it. If it’s done well, It’s visual and sensorial. It enables you to press buttons and hold viewers attention. It is intuitive and holistic yet filled with business savvy. It’s specific yet far reaching and it always tells a story.
The truth is, most people don’t know a thing about it, some people tip toe around the edges of it and then there are a few that eat, sleep and breathe it. That’s me. It’s my business and I don’t fool around.
I’ve spent years gathering the tools for my Branding Tool Box. I got my start in the worlds of film and television, dance, stage, high fashion and advertising. I cut my teeth there. That’s where I got my tools. When I started my photography business over a decade ago I started branding instinctually right away. I don’t know how to do it any other way nor would I want to.
It’s not enough for me to tell you I am a true blue Brandographer. You need to see it for yourself.
Here is my Proof.
EXAMPLES OF MY BRANDING WORK
Carisa is more than a dating advisor.
She’s developed a deep and thorough process that actually amplifies every area of your life. I wanted her images to have depth and romance. For this image I created a smoky, rose gold backdrop, dressed her in shimmery champagne and lit her with soft lighting to create credibility and sensuality. That’s Amour, baby!!
Tara is founder of 1 Minute of Peace.
A global event that has 50,000 members and counting. Her story is all about raising consciousness and magnifying personal energy. By styling her in off white in a warm hued location and bathing her in natural light I was able to give Tara the “glow” she promises her audience.
Jenny Lynne is a health & wellness consultant.
With a focus on mind, body, spirit she transforms lives. Her images needed to be as vibrant as she is. By using a fresh editorial color palette, natural fabrics, lots of gorgeous light and keeping the body language “cas” I was able to tell Jenny’s story.
Mimi is all about abundance.
Thru targeted business strategy and inner alignment work she energizes not only mindsets but bank accounts. Mimi is very grounded and soulful but also has a show stopping personality. By wedding red carpet style with a lush backdrop and bold body language Mimi’s dynamic personal brand really shines thru.
Kathy is a branding and social media strategist
with an impressive background in public relations, publishing and film production. Her vibe is warm, fun and no nonsense. She is a woman who gets the job done. By shooting her in a fresh and inviting editorial setting and styling her in crisp, classic, elegant wardrobe I was able to wed the accessible vibe she projects with the promise of what she does.
Kelly is a well respected acupuncturist.
With her focus on a holistic lifestyle she’s also incredibly real and down to earth. I wanted to keep her out of the typical health practitioner vibe and keep her accessible and funky, By keeping the wardrobe grounded in Cali style and shooting her in nature with beautiful light I was able to keep her brand hip, elevated and of the moment.
Kimra is a branding and social media strategist.
She is unconventional, cool, smart and yes, utterly unique. Her before picture was adorable but by the time Kimra got to me her star had risen and it was time for her to step into the rockstar she is. By keeping her styling edgy, chic with loads of color saturation, putting her in an edgy location and lighting the shot just right we were able to give her that elevated news worthy vibe I was after. Rock on Kimra!!
Jen is a well respected financial strategist and blogger.
The promise of her brand is luxury is attainable. Her previous picture is beautiful but was missing the luxe vibe. By styling Jen in deep classic colors and keeping the body language relaxed but also very strong my goal was to give the images the high end editorial quality that made good on her promise. Not to mention she looks freakin’ hot!
Elsa is a luxury brand with lots of street cred.
She lives in Europe and works internationally consulting, advising and giving her clients the tools to orchestrate business breakthroughs. She’s also very down to earth and real. By styling her in haute couture but keeping the background earthy I used opposing forces to tell her story.
Kelly is a San Fran real estate rockstar.
Her vibe is hip, edgy, cool and of the moment. I felt her previous picture was nice but didn’t have enough oomph to tell her story. By finding an amazing urban backdrop and keeping the clothes edgy yet fashion forward we brought out more of the real Kelly. Rock on lady!
Heather is a talented actress.
Strong, no-nonsense with a heart of gold. I felt her previous pic was too neutral and not “Big” enough for her brand. By styling her in strong, sassy, heart centered red, shooting her from below and placing her in an iconic location we captured what Heather is all about.
Sabrina is a high end Entrepreneurial Coach.
With years working in the corporate world internationally she has the street creed to get things moving. She is a luxury Brand so that promise needs to be represented in her images. I styled her in haute couture and placed her in the garden of a mansion in Switzerland. Magnifique!
Kwavi is a Vibrant Lifestyle Facilitator.
The vibe of her brand is the promise of a luxurious life. She also needed global reach. By styling her in a crisp, fresh white suit and adding in a power hat we told her story. Now she’s ready to rule the world!
Chandler has intensity for days.
But as an actor he just wasn’t booking those roles. His previous picture was nice but the styling and vibe just didn’t tell his story. By keeping everything in the black, charcoal and grey family I allowed the focus to be fully Chandler while giving him a little edge. The body language and the connection in his eyes says ” I got this”. That’s right Chandler. You definitely do.
Michelle is a Tech Genius.
She also happens to be one of the sweetest, sassiest, funniest and most endearing women I’ve ever met. Her business is about teaching the Un-tech savvy to build their muscle in a fun, easy, accessible way. Michelle’s previous image was nice but I felt didn’t capture her energy. By highlighting Michelle’s one of a kind nature while giving a subtle nod to the world she works in we told Michelle’s story.
Dominick is all about Mastering Your Universe.
Financial Wizard, NLP Master and self professed Adrenaline Junky Dominick has the world at his feet. As a Business Mentor his vibe is empowering, inspirational, grounded and yeah, a bit bad ass. By styling him in wardrobe thats a mix of grounded, edgy and strong and placing him in a location that reads as international and urban we brought the Legend to life.
Louise is well known for going into big corporations
and creating communication alignment between the leaders and members of specific teams. She is bright, warm and anything but stuffy. By keeping the vibe loose, dressing her down and placing her in a fertile vineyard we told Louise’s story of connection, openness and inspiration.
Yanti brings yoga and the healing arts to big business and corporations.
My goal was to keep her credible worldly and chic while staying holistic and earthy. Thru placing her in an academic but warm setting and styling her in elegant silhouettes with fabrics that pay homage to her Indonesian ancestry we told Yanti’s story.
Amy is a big time social media maven.
She consults, directs and when the mood takes her will even design. She’s whip smart, hilarious and balls to the wall. By styling her in elegant silhouettes I elevated her street cred, the body language says relaxed, forward thinking and quirky and the sailor hat was the cherry on top! Cheeky! she was a real life Ship’s Captain…holler!!
Nora is a mover and shaker on an international level.
Multilingual, she has worked for many organizations, government agencies and NGO’s to create great relationships between leadership and staff. Her brand is elevated, worldly, credible yet approachable. By styling her in wardrobe that says European chic and placing her in an elegant and regal setting we gave Nora the street cred she needs while keeping her grounded in the real world.
Denise is all about possibility!
She works with assisted living communities to nurture the relationships between administration, staff and residents. I felt her previous picture was pretty but it felt a bit cool and corporate for the story Denise is trying to to tell. By playing with pastel colors and placing her in a “homey” setting with open body language we created an image that was both credible, accessible and all heart.
Dawn is a professional De-Clutterer.
She goes into her client’s lives and clears out everything from jam packed closets to emotional baggage. I thought her before picture was beautiful but didn’t really tell her story. Placing her in a beautiful fresh space, styling her in elegant but playful clothing and then adding in the metaphor of a perfectly organized delicious box of macarons I felt we told her story with whimsy, elegance and a wink.
Steph is an amazing actress.
The tricky thing with her is she’s adorable but she’s also very strong with balls of steel. I felt her previous pic was under lit and just didn’t have the connected grounded quality I was after. By styling her in racy red with a playful scarf and lighting her just right we got Steph where she needs to be.
Eben is a true original and full of amazing contradictions.
He’s witty, debonaire, elegant with a sprinkle of mischief. He’s Park Avenue meets Brooklyn. He’s London meets Paris. I felt his previous “headshot” was just that. A headshot that was nice enough but didn’t really tell his story. By cherry picking location and wardrobe that’s more in synch with who Eben really is we brought his brand to life.
Dave is a great actor.
He is strong, intense and very grounded. He also has amazing guns and killer tats. I felt his previous pic did not tell that story. We needed to highlite his assets as well as place him in a location and body position that would be more in line with his brand. Now he is putting his money where his mouth and looks like the bad ass he is!!!
Melanie is a fiery woman with business smarts and a whole lotta soul.
Conquering the world of business and finance was not enough, she needed to create conscious social impact and wake up people to not only their inherent gifts but how they can use those gifts in an environmentally sound and heart centered way. Melanie is professional and grounded but she is also wild and free heart. I thought her previous picture showed just one side of this amazing lady. This is what happens when you bring both those elements together. Let your hair down girl!!! Wow!!
Sarah is a highly sought after Yoga Goddess.
What sets her apart is her focus on anatomy and training other yoginis worldwide how to be as fierce as she is. I thought Sarah’s previous image was cute but didn’t really show what an icon she is in the yoga world. By grounding her in an Asian inspired space and styling her in warrior red she now looks like the leader she is.
Francesca is a gifted artist.
Her mediums are paint to canvas and steel work. When she came to me she said she had just cast off her “black period” and now she was all about color. Francesca spends alot of her time living and working in Brazil and her work is definitely kissed with that color palette. By placing her in a vibrant backdrop and dressing her in her fave shade of blue we breathed some new life into her brand!
Você é incrível!
Carla is a stand up comic.
She’s edgy, sardonic and drops the F bomb like nobodies business. She’s also 5’10” and super fine. I felt her before pic was pretty pretty in a generic sort of way but really didn’t nail what Carla is all about. By placing her in a darker studio setting and bringing in a darker palette with some edgier styling elements we gave Carla some more cojones while still keeping her foxy.
Gunilla is world renowned for making magical elixirs for the skin.
She uses only the finest natural elements in her beauty potions. I love Gunilla in blue but I felt her before image was too cool. I wanted to bring in the warmth of the sun and surround her in the tools of her trade. Now she puts her $$ where her mouth is.
Samantha is an actress and a force to be reckoned with.
I liked her before picture but I didn’t feel the branding was targeted enough. Her vibe is elegant, sexy but also very approachable. By shooting her seated and placing her in a monochromatic setting that is filled with gorgeous natural light we gave her that iconic movie star vibe we were going for. Go get ‘em girl!!!
Melanie is a sassy little thing.
Red hair that just got redder. Quirky, charismatic with loads of funky style. She is a true original. I felt her previous image was “nice” but didn’t really show us what Melanie is all about. Stellar location, makeup and hair that rocks and a tongue in cheek tee let let us know Melanie is a force to be reckoned with. Can you say fabuloso?!
Lindsay has developed a fantastic online wellness tracking system.
She literally gives her customers the tools to heal themselves. Even though I love red on Lindsay I feel it is too harsh a look for her personal brand. By placing her in the glow of the setting sun and putting her in wardrobe that’s more accessible and down to earth we created the Natural Healer vibe I was after.
Catherine is a Goddess of Gardening.
She teaches people how to create their own green spaces for beauty as well as sustenance. Her personal style is very elegant. She has a wonderful witty, wry sense of humor. By styling her in demure garden couture and playing with one single funky pop of color I brought her story to life.
Margie is a fellow photographer.
Her work is beautiful, connected and earthy. Just like Margie. By styling her in natural fabrics, southwestern jewelry pieces and placing her in a bed of wildflowers we totally nailed what Margie and her work are all about.
Trinidad Pena is an incredibly gifted web designer.
Her aesthetic is fresh and feminine. We felt her current image didnt really tell that story. Bring in a fun flirty dress, a lush green location and Trinidad’s natural sass and her personal image is totally synched up with her brand. Yay baby!!!
Danielle coaches single women in NYC how to navigate
their way thru gotham’s trenches and give Carrie Bradshaw a run for her $$. I wanted her images to say “The City Doesn’t Rule Me. I Rule it.” Nuff said.
Jackie coaches women on how to step out of their comfort
zone and live the biggest juiciest lives they can imagine. She coaches women on both big and small moves; from starting a new business to packing up shop and moving to Kathmandu. I felt her image was too “city”. With wardrobe, location and lighting we captured the “Adventure Diva” vibe I was after.
Megan is a hardcore personal trainer.
A professional ass kicker. Her pic was way too commercial and didnt give me a sense of her power or what she was bringing to the table. My placing megan in darker clothes, darker studio setting and having her body language read as balls to the wall, totally changed up the message of her personal brand.
Jen works in the holistic health industry.
She is all about healing. I felt her other image seemed too cool and corporate. I needed to warm this woman up. Organic color palette and natural settings totally transformed her brand and her images.
Karina helps overwhelmed mothers achieve balance in their busy lives.
I wanted her images to reflect the sense of balance her clients were after. Her previous pic didnt tell that story at all. Great location, awesome lighting, stellar styling and her adorable daughter hopping in was the cherry on top.
Sarah is an amazing personal stylist.
She loves color and her choices are surprising. She also works out of NYC. That is an important part of her brand. I styled her in colors that I knew would pop and placed her in an urban location that would give a sense of place and tell her story.
Renata is a fitness coach par excellence.
She is also a NYC gal with an elegant clientele. I wanted her images to show not only what a rock star she in her industry but I also wanted them to synch up with the demographic that she is targeting. Location + bold, elegant styling. Brandalicious!
Jan is a true mover and shaker in the art and business world.
She is earthy but also whimsical and adventurous. Her picture was pretty basic and just didnt capture her vibe. With the right wardrobe and location I knew I could tell her story.
Rahaleh is a crazy beautiful Persian actress.
The problem is when she was submitted she wasn’t being brought in for those roles. We created something very specific with makeup and styling that told that story in a cool fashion forward way.
Renee is an amazing woman.
She is hip, funky and smart. Her previous images were very corporate, however, when Renee walks into the room and starts speaking she is anything but. I wanted to show her no-nonsense vibe. I think we nailed it.
Jimmie is a super cool dude.
Deep voice. Bad ass. Covered in tats. His original pic didn’t show that at all. This is what we did. Need I say more? Check out Jimmie’s testimonial about his pics.
Whats cool about Caitlin
is she is quirky, elegant with a penchant for vintage style. She is anything but run of the mill. Her previous pics did nothing to tell that story. I loved what we created.
Ryan. 6′ 4”. Crazy deep voice.
Cruises town on a motorcycle. Lives in jeans and leather. I felt his original picture was too commercial and not in sync with his brand. I changed-up his wardrobe and placed him in a brand appropriate location. Here’s Ryan’s testimonial about the results from this shoot. Now we’re talkin’.
Brent is a bundle of interesting contradictions.
He is one part farm boy and one part bad boy. Think Barry Pepper. I wanted to create an image that was stirring and intimate yet told the story of where he’s from. The right wardrobe, location and Brent bringing it gave me what I was looking for.
Jim is a mild mannered man from the south.
He has piercing blue eyes and an earthy strong vibe. I wanted to capture his strength and depth and tell a little bit about where he’s from. Here are his before and afters.
Charnele is sassy and strong but also playful and vulnerable.
When we met we decided to wait till her hair grew out to shoot so we could take advantage of that gorgeous mane. So glad we did.
Carrie is a respected architect in NYC and LA
with very high end clientele. With haute couture styling and the backdrop of the city at night she now looks like a woman who owns the world.
Marie is CEO of a very big brand
and a force to be reckoned with in the business world. I felt her image was a bit light for the heavy weight she is. By bringing in more of her body language and placing her in a urban setting I felt we captured something that is both editorial and strong.
Billy is a salt of the earth guy with soulful eyes.
We felt his picture seemed a little light. With location and styling I gave Billy the bottom note he needed.
Lauren is not only an amazing actress,
she is an award winning Cabaret performer. Otherworldly is one word I can think of that really describes her. Also, angelic and etherial come to mind. This location and wardrobe gave me exactly what I wanted. Her manager was pretty excited too. Click here for testimonial
Stephen is a world renowned author.
I wanted his pictures to feel less university journal more Italian current events magazine. I think the location and wardrobe really came together to tell this story.